About The Peacemakers Project
You aren't naive.
You are needed.
A nonprofit movement uniting people who are trying to live at peace — and giving them the community, tools, and language to go further.
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Definition
A peacemaker is someone who recognizes the worth of every person — and chooses to live that out. In their relationships. In hard conversations. In how they see people who are different from them. Not a political label. Not a personality type. A practice. A daily choice, made again and again, especially when it's hard.
You don't have to be perfect at it. You just have to be unwilling to stop trying.
Executive summary
There are people in every community already choosing relationship over rightness. Staying in hard conversations. Loving neighbors who are difficult to love. Most of them are doing it alone — without community, without language for what they believe, without anyone telling them their instinct is right.
Peacemakers exists to find those people and give them a home. Year One is built around content: consistent, high-quality storytelling that gives isolated peacemakers validation, tools, and the words for what they already believe. People follow along, subscribe, and become part of the process as it unfolds.
The community doesn't exist before the content. It forms through it.
"You are not alone. You are not naive. You have found your people."
Year One at a glance
Legal structure
501(c)(3) nonprofit public charity
Founding members & board
Seth Waite (Founder) · Natalie Waite (Co-Founder)
First hire
Executive Director — expert fundraiser, experienced content producer and communicator, practicing peacemaker. Ready to start.
Distribution head start
18,000+ existing followers and community network
Year One budget
$200,000 — fully committed before launch
Primary platform
Instagram-first, expanding to additional platforms as community grows
The problem
There are people already practicing peace in every community — staying in hard relationships, extending grace, refusing to reduce others to enemies. Most of them are doing it without language for what they believe, without community with others who think the same way, and without anything or anyone telling them their instinct is right.
That isolation is a real problem. The people most needed in divided communities are burning out, second-guessing themselves, and going it alone.
"The problem isn't that people don't care about peace. It's that the ones who do feel invisible."
Mission
Peacemakers is a nonprofit content and media organization focused on helping individuals find peace within themselves, recognize the worth of every person, and live that out in their everyday lives and communities. Through accessible content and community-based experiences, Peacemakers aims to make peace practical and lived, creating a ripple effect into families, workplaces, and communities.
Core Beliefs
Every person has worth. No exceptions.
Peace starts within.
Peacemaking is active, not passive.
People are not powerless, and they always have a choice in how they respond.
Our solution
Validation. Tools. Community. Words. Everything we do is organized around four engagement pathways — an invitation to move from conviction, to community, to contribution.
01 — First ask
Before anything else, we ask people to live it. Turn inward. Recognize your own gaps and flaws. The pursuit of peace is lifechanging — even before you get it right.
02
Follow the content. Subscribe. Show up consistently. Feel the community forming around you as it builds. You are part of this — from the beginning.
03
Lead a group. Share your story. Help create content. Bring this to your community. Become someone others find their way through.
04
Donate, sponsor content or programs, help Peacemakers reach more people — including those who can't afford access to workshops and courses.
The core framework
Worth recognized → Neighbor seen → Peace possible
Worth denied → Enemy created → Hate & violence justified
Peacemaking is the practice of seeing the worth of every person. No exceptions. When that happens, peace is the result. The work of peace is not primarily political. It is fundamentally human.
"For me to truly win, you have to win first. Your flourishing is not a threat to mine — it is the condition for mine."
Organizational model
Founder · President · Board Member
Founder and practicing peacemaker. Responsible for vision, movement leadership, major donor and partnership relationships, and public presence. Brings 18,000+ existing followers and a background in communications, content strategy, and consulting.
Co-Founder · Board Member
Co-founder and board member. A registered nurse with 15+ years of experience serving patients, families, and communities in crisis. Natalie brings deep firsthand knowledge of what it looks like to show up for people in their most vulnerable moments and helps shape the direction and culture of Peacemakers from the ground up.
Board Member
Board member with extensive experience in nonprofit and faith-based organizations. Heidi has led youth groups, camps, and service units, building programs that engage people across backgrounds and move them from passive participation to genuine community. Her networks and organizational leadership experience give Peacemakers meaningful reach into the faith communities and local organizations where peacemaking work happens most.
Executive Director
A certified coaching instructor, experienced nonprofit operator, and practicing peacemaker. Lindsey brings expertise in fundraising, workshop facilitation, and content production, and is ready to lead day-to-day operations from day one. Her background spans nonprofit program management, communications, and community-based learning.
The why
There is so much hate, division, and contempt in the world right now — and somewhere along the way, we started treating it as normal. People are being treated terribly, and society is largely acting like that's acceptable. It isn't. And most people know it isn't.
But most of those people are isolated. No tools. No community. No clear sense of how to actually help. Peacemakers exists because of that gap. This isn't a political project. It's about changing hearts and minds at the most fundamental level — so that the terrible arguments, the hateful rhetoric, and the violent actions stop being seen as inevitable.
Peacemaking starts in how each of us sees other people. When every person has unconditional value and worth, it changes everything. The goal is to build a movement — starting by uniting people who already believe this and giving them what they've been missing: a tribe. Then broadening to help more people find peace within themselves. Then helping that peace extend outward into society.
That's a long game. But it's the right one. We all have biases. We all need to work on how we see people who are different from us. That starts with one belief — however different they might be, they have value and worth. No exceptions.
Our story
For Seth, it started as a teenager. One night he watched a documentary on the genocide in Rwanda. It was confusing, tragic, and emotionally overwhelming — and it left him with a question he's never stopped asking: how could this happen?
In the years since, he's watched people separated by gender, race, income, geography, religion, and a hundred other fault lines. Each time, those separations have caused pain, suffering, and misunderstanding. He's had to confront his own biases, admit when ugly things were in his own heart, and do the slow, ongoing work of peacemaking in his own life. He's also seen firsthand how organizations can move the needle — as a board member for Forward Through Ferguson, focused on equity and dismantling systems of racism.
What he's learned: most people want to be kind. Most people have biases. And all people have to actively work at making peace — first in themselves, then in their families, then in their communities. It's hard. It's often isolating. And there's almost nowhere to go for help with it.
For Natalie, the conviction comes from a different angle. As a registered nurse with 15 years in hospitals, she's sat with patients in crisis and families struggling with pain, loss, and situations beyond their control. She knows what it looks like when people are at their most vulnerable — and she knows what it takes to show up for them anyway. That instinct is at the center of everything Peacemakers is trying to build.
Positioning alongside others
Alongside interfaith dialogue organizations — They create the table. We help people live the conversation after they leave it.
Alongside faith-based activism — They mobilize within traditions. We connect across them.
Alongside conflict resolution organizations — They handle conflict professionally. We build the culture that reduces it personally — working upstream.
Alongside social justice movements — They pursue systemic change. We build the human foundation it requires.
Year One programs
Year One is built around consistent, high-quality content — the primary way people find Peacemakers, recognize themselves in it, and start following along as part of the community forming around it.
Practical tools for everyday peacemaking. The highest-volume, most shareable content. Gives people something they can use today — before they've changed anything else.
Real people who chose peace when they didn't have to. The emotional engine of the movement. Proof that it's possible — in ordinary circumstances, by ordinary people.
Where peace gets complicated. Long-form, multi-voice conversations with no forced resolution. Proves Peacemakers is serious, not naive — and builds the kind of trust that lasts.
Our website
Our website goes beyond content — it's an active destination with tools, frameworks, and practical guides on the practice of peacemaking. A place people return to, share with others, and use in their own lives and communities.
Practical peacemaking frameworks — downloadable and shareable
Conversation guides and tools for groups, families, and workplaces
Full content library — every series, every story, fully searchable
Workshop and course enrollment, community signup, and giving
Social content
Four content directions — identity-driven, community-inviting, practice-oriented, and the hard questions.
Distribution
Peacemakers launches into an existing community of 18,000+ followers built through Seth Waite's years of work in communications and consulting. That network provides immediate distribution — real people already predisposed to this message.
Instagram is the primary Year One platform. Weekly rhythm: Monday (a practice tool), Wednesday (a story or hard question), Friday (a community reflection). Email list runs in parallel — the audience that can never be taken away.
Workshop & course pilot
Year One includes a pilot cohort for both workshops and courses. A small group of individuals — drawn from the early content community — moves through early versions of each offering before Year Two's full public launch.
This builds the programs, creates proof of concept, and generates the testimonials that make the Year Two launch credible. It also ensures that when we scale, we're scaling something that works.
"Ten people genuinely transformed are worth more than ten thousand passive followers."
Year Two
Year Two is the full public launch of Peacemakers' earned revenue model — built on the community and proof of concept developed in Year One. $100,000 already committed.
Service line 1
Live, facilitated workshops bringing the Peacemakers framework into organizational and community settings. Half-day and full-day formats, in-person and virtual. Priced for individuals and organizations.
Service line 2
Self-paced and cohort-based courses accessible at scale — giving individuals and organizations a clear pathway from content consumer to active practitioner.
Access model
Donors can sponsor access for individuals and communities who would benefit but cannot pay full price. Peace is not a privilege. This keeps the mission intact while creating a natural giving opportunity for supporters.
Funding model
This separation is intentional. The movement's public credibility depends on its independence from client relationships. Philanthropic funding protects the organization's ability to speak with moral clarity on peacemaking.
Peacemakers has already secured $200,000 in Year One commitments and $100,000 toward Year Two — before a single piece of content has been published. That momentum is not the ceiling. It is the foundation.
"The $200,000 commitment creates confidence, not a ceiling. Every dollar raised beyond the base budget accelerates the mission in meaningful ways."
What additional funding makes possible
| Level | Total raised | What it unlocks |
|---|---|---|
| Foundation | $200k ✓ | Hire the ED. Launch content. Build the community. Run the workshop & course pilot. |
| Momentum | $300k | Dedicated content producer. Significantly increased social reach. Circle gatherings launched in Year One. |
| Growth | $400k | Second team hire. Workshop pilot in 3 cities. Online course platform built ahead of Year Two. |
| Scale | $500k+ | Multi-city presence. Full platform built in Year One. Year Two runway secured before Year One ends. |
Year One impact goals
Starting from Seth's 18,000+ existing community, reaching 10,000 dedicated Peacemakers followers on Instagram.
Subscribers, regulars, and participants who are genuinely engaged — not passive followers.
The Year One pilot cohort — individuals who have gone through at least one full workshop or course experience.
The audience that can never be taken away. Genuinely invested people who want to hear from us every week.
Early relationships that inform the Year Two service design and expand the mission's reach.
Nonprofit filing complete and 501(c)(3) status secured — the legal and governance foundation in place.
Long-term vision
Content reaching millions. Peacemaker communities in dozens of cities. The Peacemakers framework deployed inside major organizations. And a generation of people with both the language and the community to keep choosing peace when it costs something.
Join us
The people this movement exists for are already out there. Peacemakers is how we find them, unite them, and give them what they need to keep going.
